During my time at Smith + Andersen, I designed a range of branded merchandise, aiming for items that staff would love to use and wear. This involved brainstorming, sketching, and then sourcing various products, including apparel and kitchenware, from different suppliers to determine unit costs. I also created a comprehensive catalogue that showcases each item and its price. After nearly a year of design, planning, and vendor communication, the S+A Swag Store launched in January 2021. The catalogue was promoted through an email that was sent to all staff.
Another project I worked on at S+A was the The SA What? Newsletter. This quarterly newsletter aims to reach staff members, informing them of important information and special messages. The style of each issue varies. Below is the newsletter I created for March 2021. which was published on Flipsnack; a cloud-based publishing tool. Additionally, an email was sent to all staff members to notify them.